Nights out, days on: why RAVESHOP has two sides

The person dancing until 4 AM on Saturday is often the same person running on Tuesday morning. Retail pretends these are two different people. We do not think they are.

RAVESHOP is built around that one person. The night side is live: clothing, fans and utility for the floor. The day side, Performance, is in development: sleep, recovery and training essentials held to the same standard as everything else here.

Why is it not on sale yet? Because supplements and sleep products carry claims, and claims need proof. Every ingredient list, label and statement has to be verified for every market we sell in before we put a single product online. That takes longer than printing a label. It is the only way we are willing to do it.

The night is only half the story. The rest is coming.